Trade union recognition at Eastney Cleaning Services Ltd: Case Study

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            Eastney Cleaning Services Ltd is a medium-sized manufacturer of cleaning supplies to the hotel and catering industry. From the modest beginnings in 1970 it has grown rapidly, such that by 2009 over 350 workers were employed by the company, broken down into the following groups.

Shop-floor production workers
270
Technical Staff
20
Administrative and office staff
35
Supervisory Staff
25
Managerial Staff
15


            Productions workers work a basic forty-hour working week (8 a.m. – 5 p.m., with an hour’s lunch break, Monday to Friday). They also get two ten-minute paid breaks each day (in the morning and afternoon). Workers get twenty-nine days paid annual leave, which includes bank holidays. There is no recognized trade union. If the company needs to inform the workforce about anything, then this is done using notice boards, or the message is communicated through the supervisors. Pay rates are set by the company; production workers currently earn £7.50 per hour, though there are occasional opportunities for overtime, which is paid at time and a half. Because of more uncertain trading climate, largely the result of greater competition from overseas, in September 2008 Eastney Cleaning Services instituted a ‘pay freeze’; workers will not receive their next pay rise until September 2010 at the earliest. The chief executive has recently had a meeting with an official of the Cleaning and General Workers Union (CGWU). She was told by the union official that over 120 of company’s production workers had recently joined the CGWU because they thought that it could help them to win a substantial pay rise. The union official told the chief executive that the company could expect to receive a request for union recognition from the CGWU soon. The chief executive is somewhat concerned about the potential for disruption that a trade union presence would bring. When it started she was proud of the company’s informal family-like atmosphere, where everybody knew everyone else. Although Eastney Cleaning Services has grown successfully in the face of vigorous overseas competition, in recent months productivity has been lower than expected, people have complained about the pay freeze, and there have been increasing instances of workers being disciplined for poor performance. A formal trade union presence might only encourage further problems of this kind.


Questions:

1.      What are the main advantages and disadvantages for Eastney Cleaning Services of recognizing a trade union for collective bargaining purposes?

2.      To what extent would a decision to recognize a union reduce the power and flexibility currently enjoyed by managers in Eastney Cleaning Services?

3.      If Eastney Cleaning Services wanted to avoid recognizing the union, what changes would you recommend to the way in which it currently manages its employees? Would it need to bolster their organizational commitment, for example?

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